Client Objective

The client built this website to share engineering knowledge and generate revenue through AdSense. Despite publishing over 300 articles, website traffic and earnings remained stagnant. The client hired me to improve website visibility, increase traffic, and boost AdSense earnings.

Challenges Identified

After conducting an in-depth website audit, I identified the following key issues:

1. Poor website structure and user experience
2. Lack of essential on-page SEO elements (Meta Tags, URL structure, Schema Markup)
3. Absence of keyword optimization strategies
4. No strategic internal linking
5. Low authority backlinks affecting search engine ranking
6. High bounce rate and low user engagement.

SEO Strategy & Implementation

To address these issues, I implemented a comprehensive white-hat SEO strategy that included:

1. On-Page Optimization

• Optimized Meta Titles & Descriptions with targeted keywords

• Improved URL structure for better search engine readability

• Implemented Schema Markup for enhanced search visibility

• Fixed internal linking issues to improve user navigation

• Optimized existing content with high-ranking keywords

• Added strategic Call-to-Actions (CTAs) for better engagement

2. Technical SEO Improvements

• Enhanced website speed and performance optimization

• Fixed broken links and crawl errors

• Optimized mobile responsiveness and Core Web Vitals

• Implemented XML sitemaps and robots.txt for better indexing

3. Content Strategy

• Conducted thorough keyword research to identify high-traffic, low-competition keywords

• Created new content targeting trending topics in the engineering niche

• Optimized older articles to align with new SEO best practices

• Added FAQ sections to improve user engagement and featured snippets visibility

4. Link Building & Off-Page SEO

• Acquired high-quality backlinks from reputable engineering-related websites

• Engaged in guest posting to improve domain authority

• Implemented social media marketing strategies to drive referral traffic

• Used content syndication to increase visibility across different platforms

Results Achieved (Within 4 Months)

Through consistent optimization and strategic execution, the website experienced substantial growth:

• Website Traffic: Increased from 1k to 33.5k monthly visits

• Traffic Value: Grew from $1,000 to $19.6k

• AdSense Earnings: Increased from $50–$60 to $400 per month

• Organic Keyword Rankings: Improved significantly, leading to higher SERP positions

• Bounce Rate Reduction: Enhanced user engagement, leading to a lower bounce rate

By implementing a data-driven SEO approach, I successfully transformed The Engineering Knowledge into a high-traffic website with increased revenue. Pixel Web SEO expertise in technical SEO, keyword research, Link Building and content strategy significantly improved the website’s search engine visibility and monetization potential.

If you are looking for a results-oriented SEO expert to optimize your website and increase revenue, feel free to get in touch with me!